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AI that works: Codemate’s take on what actually delivers

AI isn’t just the next tech buzz; it’s already changing how digital products are designed, built, and improved. But with all the hype, it’s easy to lose sight of where the real value is. What does useful AI actually look like in a business context? That’s the question we keep coming back to.
What we’re seeing
At Codemate, we’ve been building AI-powered solutions for years. Not for the sake of chasing trends, but because they help our customers solve real problems. We like to think of ourselves as AI pragmatists: more interested in what works than what wows.
We’ve helped companies:
- Make smarter decisions with their data
- Automate the right parts of their operations
- Create smoother, more human and personalised user experiences
- Build the right tools and frameworks so teams can develop and manage AI safely and transparently
- Refine AI strategies so they are ambitious, responsible, and understandable across the organisation
We also use AI in our own work, from design to development, testing, and analysis. It’s not a magic wand, but it helps us move faster, work smarter, and spend more time on what matters.
“The best AI projects don’t start with tech. They start with a business challenge. That said, technology shifts create opportunities we shouldn’t ignore. When customers move early on those, they often help define the market,” says Ville Lindfors, Director of AI, Data & Cloud at Codemate.
“If we can’t tie it to a real outcome, we don’t build it,” he continues.

Our principle: AI helps people achieve more
AI should be useful, understandable, and responsible. That’s the standard we hold ourselves to, and it shapes every solution we build. In practice, responsibility means:
- Training models on your own data
- Monitoring performance in the real world, not just in testing
- Keeping humans in control, always
It’s easy to get carried away with what AI could do. But we’re more focused on what it should do. That means building tools that people can trust and ensuring AI remains a helper, not a black box.
Real stories from the field
So, what does this look like in real companies?
At Nordic Business Forum, we’ll share behind-the-scenes stories from businesses like Netflix and Moi Mobiili. These aren’t pilot projects or experiments—they’re practical examples of AI making a measurable difference. In these cases, AI helped to:
- Fuel growth with new digital services
- Make customer experience faster, more personal, and more efficient
- Enabled teams to work smarter and scale operations
These stories show what’s possible when you combine strong technical foundations with a clear purpose. The best AI solutions are built on two pillars: they make life easier for people and deliver measurable value to the business. Our job is to make sure both happen—always at the same time.
Meet us at Nordic Business Forum – Reaktor Ecosystem Café
We’ll be on stage sharing what we’ve learned from building AI into real-world products, not just prototypes. If you’re trying to figure out where AI could move the needle in your business, we’d love to chat.
You’ll find our CEO Toni Piirainen, Director of AI, Data & Cloud Ville Lindfors, and Sales Director Janne Korvanen at the Reaktor Ecosystem Café–they’re all more than happy to connect and exchange ideas with you!
In the meantime, get to know us on codemate.com.
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