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    Article

    Hub-as-a-Service: accelerating growth and de-risking expansion

    Priit Pavelson

    CEO, Allies

    Global expansion promises opportunity—and delivers complexity. Navigating new markets amid operational chaos and endless trade-offs make leaders ask: How do we grow faster without breaking what already works? That’s where Allies’ Hub-as-a-Service comes in.

    Allies – Your Partner in Growth

    Allies partners with mature, growth-driven enterprises that are ready to move from being strong local players to becoming true global champions. We enable rapid business acceleration and internationalization-without the unnecessary risk.

     

    With our one-of-a-kind Hub-as-a-Service model, companies gain direct access to Europe’s deepest talent pools and build internal capabilities at scale in niche categories. Partnering with Allies, enterprises minimize the operational chaos that typically comes with international expansion, keeping leaders focused on strategic objectives.

    Allies – Your Partner in Growth

    Finding your balance

    In a perfect world, companies would build global teams that run like clockwork. In reality, expansion always comes with trade-offs: insourcing vs. outsourcing, local vs. nearshoring vs. offshoring, organic growth vs. acqui-hiring, speed vs. quality vs. efficiency vs. cost.

     

    You can rarely have it all. With Allies, you’ll find the balance that makes sense for your growth journey.

    Finding your balance

    How we can help

    We specialize in safe international expansion by building, managing, and ultimately transferring talent hubs across Europe.

     

    If you’re exploring internationalization, tackling talent scarcity, or weighing insourcing and nearshoring options-let’s connect.

     

    Armed with real-world examples, lessons learned, and the do’s and don’ts of expansion, we’re excited to host you at the Reaktor Ecosystem Café during Nordic Business Forum 2025.

     

    See you there.

    In partnership with

    About the Author

    Priit Pavelson

    CEO, Allies

    Entrepreneur at heart, Priit started building Allies mid 2018 as a self-realization project. Along the way, he’s gathered a team around the mission to bring growth to the digital consulting sector. After numerous attempts building startups, Priit considers Allies as his most impactful project so far.