Article
Choosing the right iPaaS in 2025: Why technology alone isn't enough
Ada Westerinen
Your data is fragmented. Your AI pilots aren't scaling. And with the EU Data Act now live, regulators expect transparency you may not yet have. The iPaaS you choose in 2025 will decide whether integration becomes your biggest bottleneck — or your competitive advantage.
Integration is not just about connecting systems — it’s about creating a strategic foundation for automation, compliance, and growth. With the EU Data Act coming into effect September 2025 there’s yet another reason to think hard about your integration strategy.
The iPaaS market is booming, with over 100 vendors all promising automation, AI, and compliance. Yet one of the biggest mistakes organizations make is assuming that choosing the right technology alone will guarantee success. As consultants, we’ve seen organizations succeed — and fail — depending on whether they treat integration as a tactical quick fix or as a long-term business enabler.
How We Help Clients Get It Right
Selecting and implementing iPaaS is not just a procurement exercise; it is a transformation journey. As a consultancy, our first step is to help clients clarify their integration operating model and governance framework. By doing so, we ensure that the chosen platform fits both the culture and the business objectives. We then run proof-of-value workshops to validate not only the technical capabilities of the platform but also the business outcomes it enables. This approach ensures that investments are tied directly to measurable results.
We don’t just pick tools — we design operating models, embed compliance from day one, and turn integrations into long-lived assets.
From the beginning, we design with compliance by design. Regulatory requirements are not bolted on after integrations are built; they are embedded from the very first pilot. We also coach IT and business teams to co-own integrations. By combining templates, reusable assets, and governance guardrails, we ensure that business units can innovate without creating shadow IT. Finally, we help organizations future-proof their architecture so that integrations remain long-term assets rather than liabilities, able to adapt as new technologies and business models emerge.
Our strategic work doesn’t end with a proof of concept. We deliver proof of value — measurable impact tied directly to your business goals.
The Bottom Line
Choosing iPaaS in 2025 is about much more than selecting technology. It is about laying the foundation for a connected, compliant, and innovation-ready organization. Organizations that view integration as mere plumbing risk falling behind, while those that treat it as a strategic enabler will be positioned for growth and resilience.
Start small, design for scale, and partner wisely.
With this mindset, integration becomes more than a back-office function — it becomes the engine of your digital future. We discussed the different factors to keep in mind when choosing your strategy and platform while keeping it generic. We may revisit the iPaaS landscape later to take a closer look at specific vendors and how they differ.
If you are exploring iPaaS, we invite you to work with us. Let’s run an integration strategy, platform selection and proof-of-value workshop together and chart the right path forward for your business.
About the Author
Ada Westerinen