Launching a full medical service in four months

Aava is a family-run medical center with over 50 years of experience in bettering Finnish health. In January 2022, they partnered with Fusion company Reaktor to build out a fully digital health service that would enable Aava to serve their customers faster and more efficiently than ever before.

Digitizing health services is increasingly becoming a crucial element for health companies operating in a more and more competitive market. Digital apps not only provide a better service for existing customers, but also open opportunities for acquiring more diverse business. This was the case and motivation for Aava, and what they went on to achieve.

As Aava did not have any pre-existing digital medical functionalities on mobile platforms, designing the service was nearly a blank slate (hinging on a few existing system dependencies). Reaktor deployed three designers, and the project kicked off with a four week design sprint. Developers came on after a few weeks, with Aava bringing on three devs and Reaktor two.

The designers and engineers worked hand-in-hand – when devs started working on a new feature, designers jumped on to go through the initial concept designs and iterate as the devs were building them. The agile collaboration enabled the teams to move exceptionally quickly, tackling even more complex challenges such as building out the decision tree that would function as the symptoms motor pre-diagnosing patients.

Four months later, an end-to-end medical service app, including a custom built chat feature and a symptoms motor for pre-diagnosing patients, was released.

A power team, build from Fusion Ecosystem companies Reaktor and New Things Company, brought an idea to launch in just four months. And that has now resulted in Aava serving up to 15 customers per hour compared to the conventional 15 minute slots as well as more flexibility for the doctors and lower friction for seeking medical assistance for patients.

Read more about the case.