About
We partnered with Hurtigruten, the Norwegian Coastal Express, to create a digital passenger experience for their new vessel, MS Roald Amundsen. Our mission was to create a sustainable tool that would give the passengers a peace of mind, while reducing the crew’s workload.
The approach
Solution
Smooth sailing
A pleasant passenger experience for sure is one without having to worry about the course of the journey and what happens when. We set out to design a sustainable, digital solution that gives the passenger all the right information at the right time – and replaces paper as a communications tool onboard.
Remote beauty
Hurtigruten’s routes travel by some of the world’s most uniquely beautiful – and remote – locations. This meant that our digital solution had to be able to do its job even without a continuous internet connection. Functionality was also an important factor design-wise. We wanted to keep the design minimalist and practical, and let the passengers spend some quality time admiring the unforgettable landscapes surrounding them.